Enhancing Heritage Communication through Digital Storytelling: Tools, Strategies, and Engagement
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Date
2025
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
The Eurographics Association
Abstract
Digital storytelling is transforming heritage education by turning historical narratives into immersive, accessible, and engaging experiences. This workshop offers a comprehensive introduction to the principles and applications of digital storytelling within the cultural heritage sector. Participants will explore innovative digital tools and social media strategies that enhance heritage communication, with a focus on increasing audience engagement and institutional visibility. The workshop will examine cutting-edge digital formats, including augmented reality (AR), virtual exhibitions, and interactive educational materials, as dynamic methods for enriching public engagement with heritage content. Special attention will be given to leveraging social media platforms such as Instagram to broaden outreach, alongside practical demonstrations of user-friendly tools like Canva and InShot for crafting compelling heritage narratives. Case studies of the eKultura project, AR and virtual exhibitions, alongside the Instagram profile, will illustrate how digital storytelling can enhance museum experiences and make historical content more relatable to contemporary audiences. Interdisciplinary collaboration will be a central theme, highlighting digital storytelling as a bridge between heritage interpretation, education, and digital humanities. Through guided discussions and the Story Circle Group Process, participants will develop their own narratives while critically examining issues of inclusivity, diversity, and ethical considerations in professional practice. Furthermore, the workshop will also explore the broader impact of digital storytelling on public discourse and cultural policy, including the role of open-access frameworks such as Creative Commons licensing. By demonstrating how digital narratives can influence heritage preservation efforts and public engagement, the session will underscore storytelling's role as a tool for advocacy and historical awareness.
Description
@inproceedings{10.2312:dh.20253005,
booktitle = {Digital Heritage},
editor = {Campana, Stefano and Ferdani, Daniele and Graf, Holger and Guidi, Gabriele and Hegarty, Zackary and Pescarin, Sofia and Remondino, Fabio},
title = {{Enhancing Heritage Communication through Digital Storytelling: Tools, Strategies, and Engagement}},
author = {Šejić, Laura and Rubic, Jelena and Kolendić, Matea},
year = {2025},
publisher = {The Eurographics Association},
ISBN = {978-3-03868-277-6},
DOI = {10.2312/dh.20253005}
}