Towards Tourism 4.0: Digitalization, Experience, and New Models of Cultural Engagement

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dc.contributor.authorCerato, Ivanaen_US
dc.contributor.authorBozzelli, Guidoen_US
dc.contributor.authorNino, Maurizio Deen_US
dc.contributor.authorRicciardi, Stefanoen_US
dc.contributor.editorCampana, Stefanoen_US
dc.contributor.editorFerdani, Danieleen_US
dc.contributor.editorGraf, Holgeren_US
dc.contributor.editorGuidi, Gabrieleen_US
dc.contributor.editorHegarty, Zackaryen_US
dc.contributor.editorPescarin, Sofiaen_US
dc.contributor.editorRemondino, Fabioen_US
dc.date.accessioned2025-09-05T21:50:22Z
dc.date.available2025-09-05T21:50:22Z
dc.date.issued2025
dc.description.abstractThis paper explores the ongoing transformation of cultural tourism in the context of digitalization, with a focus on the emergence of Tourism 4.0 and the evolution of audience engagement strategies. Through an analysis of technological trends-such as Virtual and Augmented Reality, immersive storytelling, and smart destination paradigms-the study investigates how digital tools are reshaping heritage interpretation, visitor experiences, and organizational models. Particular attention is given to the ArkaeVision platform, a case study that exemplifies how VR and AR can foster personalization, accessibility, and gamified learning within archaeological contexts. The paper argues that digital innovation is not only enhancing the experiential dimension of tourism, but also prompting critical reflections on sustainability, inclusivity, and the future of cultural value creation. The findings highlight the need for interdisciplinary research to fully leverage the potential of digital technologies while preserving the human element at the core of cultural engagement.en_US
dc.description.sectionheadersPosters
dc.description.seriesinformationDigital Heritage
dc.identifier.doi10.2312/dh.20253328
dc.identifier.isbn978-3-03868-277-6
dc.identifier.pages3 pages
dc.identifier.urihttps://doi.org/10.2312/dh.20253328
dc.identifier.urihttps://diglib.eg.org/handle/10.2312/dh20253328
dc.publisherThe Eurographics Associationen_US
dc.rightsAttribution 4.0 International License
dc.rights.urihttps://creativecommons.org/licenses/by/4.0/
dc.subjectCCS Concepts: Applied computing → Education; Media arts; Social and professional topics → Sustainability
dc.subjectApplied computing → Education
dc.subjectMedia arts
dc.subjectSocial and professional topics → Sustainability
dc.titleTowards Tourism 4.0: Digitalization, Experience, and New Models of Cultural Engagementen_US
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