Navigating the Digital Shift: Emerging Roles in Cultural Heritage Tourism
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Date
2025
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
The Eurographics Association
Abstract
The accelerated digitalisation of cultural heritage tourism comes with new requirements on the job market and long-established professions within the cultural heritage and tourism sectors. Digital developments such as immersive technologies (AR, VR, XR) as well as, gaming, Internet of Things (IoT), Big Data and foremost Artificial Intelligence and Data Sciences push for new applications and a changing value chain in the cultural tourism industry. These developments may provide also great prospects for new careers that blend technological innovation, traditional job roles in cultural heritage tourism from a human-oriented perspective. As the development speeds up, professionals of the future will need to merge technical expertise and methods with an intimate knowledge of cultural heritage values and the ethical implications of digitisation, as the complete turn to digital approaches in the field becomes ever more unavoidable. Digital, environmental, and social competencies for sustainable practice must be embedded by professionals of the future. The eleven PANTOUR job profiles identified in our Erasmus+ project provide proof of the need for cross-sectional competencies. Within this workshop, we explore how digitalisation and shifting industry expectations are reshaping job roles in cultural heritage tourism. Matching education to the requirements to emerging labour market demands provides a closer interaction between industry and academia in co-creating responsive training trajectories, thereby preparing a workforce capable of handling digital transformation while preserving a human-centred perspective.
Description
@inproceedings{10.2312:dh.20253264,
booktitle = {Digital Heritage},
editor = {Campana, Stefano and Ferdani, Daniele and Graf, Holger and Guidi, Gabriele and Hegarty, Zackary and Pescarin, Sofia and Remondino, Fabio},
title = {{Navigating the Digital Shift: Emerging Roles in Cultural Heritage Tourism}},
author = {Sabil, Jessika Weber},
year = {2025},
publisher = {The Eurographics Association},
ISBN = {978-3-03868-277-6},
DOI = {10.2312/dh.20253264}
}