Experimenting with Young Adults' Digital Engagement to Leverage Cultural Heritage as Catalyst for Sustainable Development Goals: The Open Atelier Digital Competition

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dc.contributor.authorPostiglione, Gennaroen_US
dc.contributor.authorGerosa, Giuliaen_US
dc.contributor.authorMontanari, Elenaen_US
dc.contributor.authorOttolini, Lolaen_US
dc.contributor.editorCampana, Stefanoen_US
dc.contributor.editorFerdani, Danieleen_US
dc.contributor.editorGraf, Holgeren_US
dc.contributor.editorGuidi, Gabrieleen_US
dc.contributor.editorHegarty, Zackaryen_US
dc.contributor.editorPescarin, Sofiaen_US
dc.contributor.editorRemondino, Fabioen_US
dc.date.accessioned2025-09-05T19:38:22Z
dc.date.available2025-09-05T19:38:22Z
dc.date.issued2025
dc.description.abstractThe contribution aims at throwing light on the potential of an emerging digital practice - ''digital creative competitions'' - and in particular on its effectiveness in promoting innovative ways to foster audience engagement in the interpretation, dissemination, and use of cultural heritage within contemporary scenarios. These initiatives are based on the collection and awarding of original audiovisual and multimedia projects, aimed to promote educative interactions with cultural resources and formulate multiple perspectives and applications around them. This practice is observed here in the light of the experience carried out within Open Atelier, a project funded by the European Commission within the Creative Europe program. The Open Atelier Digital Competition was launched in 2024 to foster young creative talents to develop innovative reinterpretations of the collections of four European house museums, based on their possible connection with the achievement of one or multiple tasks blueprinted by the Sustainable Development Goals at the core of the United Nations' 2030 Agenda. The evaluation of the outcomes of this experience provides evidence about the strategic role of digital audience engagement in generating impactful innovations in the cultural sector. By activating online co-creative forums through which young generations become the producers and narrators of new and resonant perspectives, this format enables the challenging of institutionalized and traditional views of heritage, and contributes to rethink its role as a resource for contemporary scenarios.en_US
dc.description.sectionheadersDigital Heritage, Tourism, and Sustainability
dc.description.seriesinformationDigital Heritage
dc.identifier.doi10.2312/dh.20253019
dc.identifier.isbn978-3-03868-277-6
dc.identifier.pages5 pages
dc.identifier.urihttps://doi.org/10.2312/dh.20253019
dc.identifier.urihttps://diglib.eg.org/handle/10.2312/dh20253019
dc.publisherThe Eurographics Associationen_US
dc.rightsAttribution 4.0 International License
dc.rights.urihttps://creativecommons.org/licenses/by/4.0/
dc.subjectPolicy, Standards, Ethics, and Education → Cultural Creativity
dc.subjectPolicy
dc.subjectStandards
dc.subjectEthics
dc.subjectand Education → Cultural Creativity
dc.titleExperimenting with Young Adults' Digital Engagement to Leverage Cultural Heritage as Catalyst for Sustainable Development Goals: The Open Atelier Digital Competitionen_US
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