VCBM 2024: Eurographics Workshop on Visual Computing for Biology and Medicine

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Why, What, and How to Communicate Health Information Visually: Reflections on the Design Process of Narrative Medical Visualization
(The Eurographics Association, 2024) Mittenentzwei, Sarah; Preim, Bernhard; Meuschke, Monique; Garrison, Laura; Jönsson, Daniel
Narrative visualization is an effective technique to convey information to a lay audience in an engaging, memorable, and persuasive manner. In the medical domain, we experienced that narrative medical visualizations meet high interest from clinicians and epidemiologists as storytelling is a promising approach to conveying complex medical topics in the context of patient education and public health by utilizing medical data. These endeavors from the computer science domain are mirrored by the interdisciplinary research topic of health communication. With this work, we reflect on our past experiences by (1) showing where narrative medical visualization is applicable to solve problems clinicians face in their work, (2) summarizing all findings within a story design process, describing the key points in creating a story and how they relate to each other, and (3) highlighting parallels and insights from health communication research that can improve future narrative medical visualizations. In doing so, we aim to provide the research community with a toolkit to support the design of narrative medical visualizations.